What is AMP?

The Accelerated Mobile Pages (AMP) project is an open-source mobile web product that publishers can utilize for fast-loading pages within certain ecosystems (Google and Bing search, LinkedIn, etc.). There are design restrictions on what can and cannot be utilized to help with performance and user experience: things like only allowing asynchronous JavaScript, and keeping in-line CSS below 50kb. Freestar can help monetize these pages with our AdX and EBDA demand, while header bidding for AMP is still on the horizon for us.