What is an Exit Intent ad?

Exit Intent ads are similar to an interstitial in terms of how they look, but they adhere to the Better Ad Standards and aren’t blocked by ad blockers. They are shown when a user was already planning to leave your site, as they mouseover the back button and/or the tab close button. It’s a final attempt at monetizing that user's visit, and in some cases also encourages them to stay on the site depending on the layout of the ad.

Exit Intent Example

exit intent