What is a CMP?

There are many solutions cropping up offering different scopes of service to help media companies become GDPR compliant. What’s important for publishers is to find out how third-party tech vendors are using and sharing data from their site, as each partner will need to be compliant. Publishers will need to find a solution, commonly through a Consent Management Platform (CMP), to educate their audience and communicate consent for each type of data properly. Ultimately, publishers are responsible for how their user’s data is accessed and ensuring their site is compliant.