Freestar leverages several Revenue Channels to monetize your websites as best as possible. Our goal is to customize your ad stack with a unique combination of ad products and technology that will fit your website(s) and company goals as well as create the highest ROI.
Advertising Stack Hierarchy
- Demand Sales & Partnerships Channel
- Traffic Freestar direct sold campaigns.
- This section includes details of all direct demand partnerships.
- Open Auction Demand Channel
- Open auction/marketplace includes our partners running through Prebid, AdX, Google EBDA, Amazon A9, and LKQD (for video).
- Outlines Client-Side Bidders and Server-Side Bidders for display, video, native, and high impact.
- Explains how an Open Auction works and how it differs from Private Marketplaces (PMPs).
- Publisher Sales Channel
- Traffic campaigns for publishers.