What is the Freestar CPM Index?

The CPM Index allows you to compare your site’s CPM to the Freestar Network Throughout the year, CPMs will increase and decrease, and you may not know if this is dependent on seasonality or if it’s due to industry trends. The CPM Index helps to give you an idea of where your site stands in comparison to other sites within the same category. The chart also displays data from the previous year to date to give you a full picture of the CPM trends. Major events are displayed on the CPM Index such as Black Friday, the start of a new quarter, etc. 

How does it work?

Every day, the index takes the average CPM of every site across the Freestar network and compares the CPM to every day in the past year. Historically, the day with the highest average gets a value of 100, and all other days are shown as a percent to the base average. For example, if our highest day averaged a $1.00 CPM, and present-day is averaging $0.75, then today would show up as 75 on the scale. 

Where can I find the CPM Index?

The CPM Index lives within the Freestar Dashboard, just follow to the left-hand navigation bar and click into “CPM Index”.

What categories can I filter by?

  • Arts & Entertainment
  • Automotive
  • Business
  • Careers
  • Education
  • Family & Parenting 
  • Health & Fitness
  • Food & Drink 
  • Hobbies & Interests
  • Home & Garden
  • Law, Government, & Politics
  • News
  • Personal Finance
  • Society
  • Science
  • Pets
  • Sports
  • Style & Fashion
  • Technology & Computing
  • Travel
  • Real Estate
  • Shopping


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